User Research

Discover a comprehensive guide to analyzing user feedback effectively in 2025, ensuring customer satisfaction and product improvement.

Bit Zesty won the tender to develop a new QAVS website for DCMS. Find out how we launched it in just one month.

As we enter a new decade, our in-house agency experts look ahead to anticipate how the technology trends, shifts in user experience and design, and ways of working will define how digital services will develop and how organisations will change in the coming years.  Laura…

The rise of inclusive design is putting accessibility at the heart of new laws and legal precedents – and the most successful digital products and services.   Accessibility still seems to be one of the biggest buzzwords in the industry. Every industry conference and awards event…

Over ten years of developing digital products and services, we’ve found that our clients benefit from learning more about important processes in Agile development. In this ‘Client’s Guide’ series, we’ll shed light on the main things you should expect to be involved with when working…

We’re honoured to have won a gold award at the iF Design Awards on 15th March in Munich, Germany. The award was given in the Service Design/UX category, for the Partner Notification Tool we created with SXT. The annual iF awards have run for over…

When it comes to the principles behind creating any of our digital products, the Bit Zesty team follows many of the practices set out by the UK Government’s Digital Service Standard – a set of eighteen criteria for ensuring that all government departments create streamlined,…

SXT and Bit Zesty have successfully launched a new patient appointment bookings system across London sexual health clinics. The team at Bit Zesty recently undertook new work in their ongoing partnership with client SXT, an organisation working to prevent the spread of STIs by enabling…

Good forms create great experiences. Today, online forms are a key touchpoint between the user and an organisation. Many of us use forms every day – registering on a website, buying something online, or completing an application form. In this blog post I’ll discuss some…

Have you ever worked on a digital project that’s “gone wrong”? Perhaps a late launch, a blown budget, or a service which, in the end, didn’t actually do what users wanted. Although these kind of issues tend to appear towards the end of a project,…

Prototyping websites and apps is one of the key skills of a UX practitioner. We rely on our prototypes to save valuable time and avoid building real features that are not user-centred. There is still a risk, however, that a lot of time is spent…

Back in 2012 we built the Trade Tariff digital service for Her Majesty’s Revenue and Customs (HMRC). The service allows people to look up key information on importing and exporting different types of goods. HMRC recently asked us to run a “rediscovery” for the service. We…

At Bit Zesty, we take an agile approach to running projects. Agile projects start with a “discovery” phase. This is when you find out who your users are and what they need from your service. But over time these things can, and do, change. At…

SXT Health is a social enterprise whose mission is to improve access to sexual health information and services across the UK. At the beginning of 2015, they made the decision to further expand their digital offering and after the initial Discovery phase, it was decided…

SXT Health is a social enterprise whose mission is to improve access to sexual health information and services across the UK. Having worked with us for around five years (in which time we’ve designed and built two applications) Bit Zesty was the SXT team’s first…

Most digital services created for GOV.UK have to go through at least one Digital By Default service assessment – the evaluation process designed by Government Digital Services (GDS) to make sure that every part of GOV.UK – no matter who created it – meets the…

The rebuild of the web app for the Queen’s Awards for Enterprise has seen a number of iterations, and across those iterations the application has changed in its design, layout and content. Our research team for the QAE project remained consistently active from the initial…

We’ve spent four months working to rebuild the web app behind the Queen’s Awards for Enterprise. The prestigious business awards moved their application process online couple of years ago, so we had a natural starting point – the old system. But although you can learn…