User Research

When you’re creating digital products, it’s essential to understand how your users think, feel and behave. Whether we take a lean approach or conduct detailed user research, we’ll discover what people need from your product.

Our User Research Capabilities


User Interviews


Journey Maps

A/B Testing


Concept Testing

Performance Measurement

User Observation

Expert Reviews

Card Sorting

Usability Testing

Related Client Stories


Running a discovery to help the government change payment culture in the UK.

We ran a discovery phase, where we carried out research to identify various user needs, and uncovered valuable information on payment practices in the UK. Our research will not only help build the right digital service, but will also inform the policy.

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Queen’s Award for Enterprise

Rebuilding the prestigious award site to meet Government digital standards.

Through in-depth research, we rebuilt the service. The improvements met stringent government standards and made it easier for thousands of organisations to apply for the awards.

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Enterprise Nation

Helping the UK’s most active small business network deliver a great digital experience to their 70,000 users.

We conducted a code audit and made significant technical fixes to the site. Most importantly, we carried out thorough user research and made vital user experience improvements, delivering a website that better meets their business and member needs.

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Helping 1,000,000 people get emergency access to food.

Following extensive research, we developed a system that analyses data, frees up time for volunteers and helps clients access food without delays.

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SXT - Healthcare & Sexual Services Startup

Reducing the spread of STIs, with a patient-friendly digital partner notification tool.

Working closely with doctors and other health professionals, we developed a new digital service for SXT. The platform lets patients discreetly notify their partners about a potential infection, and helps clinics to meet their KPIs.

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